Cham Cham Snacks - Branding

The Cham Cham Artisan Peanut Snacks branding project was a unique endeavor that blended traditional snack appeal with modern design principles. Tasked with capturing the artisan nature of these products, I created a distinctive logo and packaging design which underscored the snack's handmade quality and natural ingredients. I selected color palettes that were vibrant yet earthy, reflecting the product's lively flavors and its connection to nature. A comprehensive digital marketing campaign was implemented alongside the rebranding, using engaging visuals and story-driven content to emphasize the snack's authenticity and appeal to health-conscious consumers. This combined effort resulted in a fresh, dynamic brand identity that both honored Cham Cham's artisan roots and resonated strongly with contemporary snack lovers.